Publication detail

Defining a New Internet Communication Strategy at the University of Pardubice

Authors: Holá Jana | Hloušková Jitka

Year: 2007

Type of publication: článek ve sborníku

Name of source: Virtual University Preceedings

Publisher name: Slovenská technická univezita v Bratislave

Place: Bratislava

Page from-to: 78-82

Titles:

Language	Name	Abstract	Keywords
cze	Definice internetové komunikační strategie na Univerzitě Pardubice	Příspěvek popisuje proces definice a tvorby nové internetové komunikační strategie na Univerzitě Pardubice jako hlavního a zásadního východiska pro nové celistvé řešení internetové komunikace organizace.	Internet, Extranet, Intranet, Univerzitní komunikační strategie
eng	Defining a New Internet Communication Strategy at the University of Pardubice	A project on new Internet presentation and communication is being carried out at the University of Pardubice. The need of a new solution comes out from up-to-date requirements for communication within the increase of the University?s competitive advantage in the national as well as international environment. The Internet is becoming a more and more important source of information, for some target groups of mutual communication it is often the only one. For this reason it is necessary to optimise the currently used technology and the contents of website presentation according to new trends. The starting point for the new solutions is the formation of a University communication Internet strategy, which will comprehend the main communication objectives.	Internet, Extranet, Intranet, Communication Strategy of University

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