DynamicAd AI: Automation and ethics in digital advertising
Provider: Ministerstvo průmyslu a obchodu
Programme: Aplikace
Implementation period: 01.01.26 - 30.06.27
Workplace:
Fakulta elektrotechniky a informatiky - Katedra informačních technologií
Investigator: Panuš JanTeam member: Štursa Dominik | Mareš Jan | Pozdílek Martin | Matoušek Radek
Description:
anotace aj: The DynamicAd AI: Automation and Ethics in Digital Advertising project plans to implement three new AI modules that will improve the efficiency of the advertising system, increase content quality, and make work easier for advertisers. The modules will focus on environment recognition, ethical evaluation of advertising content, and automation of ad creation. A sub-goal of the project is to develop three separate AI solutions that will independently process and evaluate multimedia content. The first system (module) will focus on environment recognition (e.g., visual or audio scenes) and will be deployed on special hardware that will guarantee the necessary performance and low latency. The second system (module) will be dedicated to ethical content evaluation, and its core can be integrated into any software application thanks to its universal architecture and interfaces. The third system will enable smaller advertisers to automatically generate ad suggestions based on text descriptions.
anotace aj: The DynamicAd AI: Automation and Ethics in Digital Advertising project plans to implement three new AI modules that will improve the efficiency of the advertising system, increase content quality, and make work easier for advertisers. The modules will focus on environment recognition, ethical evaluation of advertising content, and automation of ad creation. A sub-goal of the project is to develop three separate AI solutions that will independently process and evaluate multimedia content. The first system (module) will focus on environment recognition (e.g., visual or audio scenes) and will be deployed on special hardware that will guarantee the necessary performance and low latency. The second system (module) will be dedicated to ethical content evaluation, and its core can be integrated into any software application thanks to its universal architecture and interfaces. The third system will enable smaller advertisers to automatically generate ad suggestions based on text descriptions.
